It’s a pleasure to finally let you all know that the EP is now back from mastering (thanks to theproof.co.nz) and ready to be let loose on the big wide world. I’ve discussed a few options for the promotion of the EP in previous posts and wanted to ask a few questions to get some feedback on my ideas.
The first thing I’m working on is a prize promotion to accompany the EP consisting of a Vestax Handytrax turntable; Presonus Inspire 1394 sound card and some vinyl and sample CD’s. I’ve got the gear sorted through a deal with local distributors but what I’m trying to figure out is how should I actually “give them away?”
I really wanted to do the promo giveaway because with this kit anybody can get started making tunes, the sound card comes with cubase so you can load up the samples from vinyl or CD and your away. I started on an emu sampler and playing with trackers and really wanted to get people in to making their own tracks. My big question is how do I make the most out of the promotion. I really want to get this EP out to as many fans as possible and also not lose money on the launch. Simple goals which shouldn’t be too hard to achieve with the right promo.
I have a few idea’s but wanted to ask for your input on the promotion. How do you think I should do it?
- Include an entry form with each CD sold? This could only happen if I get a whole bunch of CD’s done which I don’t really have the budget for?
- Some kind of “buy the full digital EP and be in to win” promotion?
- Everybody who comes to the launch party gets a copy of the EP and is entered in to the draw to win the prize pack?
- Buy one of the tracks from the EP from an online distribution company of your choice and go in to the draw…..
- Register for the Bluevibe newsletter and go in the draw…..
After researching EP sales on CD with quite a few retailers it just doesn’t seem worth getting a run of CD’s pressed up, especially when your an unknown artist. This is the main reason for thinking about going digital only with a batch of promo CD’S. I’ll be uploading the tracks from the EP over the next few weeks so check back for some Bluevibe goodness and drop me a mail or leave a comment with your opinion on the prize pack.
Tags: EP, marketing
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Just upgraded by blog platform so thought I’d test the coments