Julian really focused on the attitude of your band and making sure that you build contacts and networks where ever you go. He talked about working with people and bands who you admire, respect, have something in common with. This is quite an old skool attitude and really should be applied to anybodies online presence. I know one amazing artists from Wellington who has just got signed to a label in the UK not only because of her music but because she puts herself out there and is always a joy to deal with online.
ps. PR3 after 2 months, buildin and growin!

That doesn’t mean it’s going to be less hard work, and realistically, the toll bar, the payday, the reward, is sitting farther down the line now than it was.

In regards to digital strategies I’m of the belief that those of the traditional music industry mould still have not fully embraced the role of the nerd in the future music industry – most probably because in the future nerds will doing their jobs!

As for hype machine, last.fm etc. the common theme to recognise from what I’ve noticed is that more and more people are using the internet every day, and more and more consumers are coming to grips with these digital tools and thats not a trend that will reverse.

What I’m saying is that it’s going to be so much easier to build an audience and a fanbase when theres 2 billion online as it was when I started and there was only 200 million online, and thats the change I’ve noticed in the last year.

I think the issue thats being skirted around and should be addressed is how to “break” an act, and topics covering everything from basic digital existance for a band all the way to understanding how new – most likely online/digital – revenue models are functioning now and how they will develop.