I dragged my sorry ass along to the premier of NSU‘s new video on thursday night and was blown away by just how good this clip is. It’s really exciting and inspiring to see what can be done with no budget and a determination by all concerned to be creative and deliver something which stands against any other NZ if not international video around. I was gonna turn this into a little rant about “funding” and “just get out and do it yourself” but that’s for another time and post.
Check it out and read Ivan’s rundown on how it all came together below. And if your looking to get a new video done for your track, just get your shit together and do it, cos nobody’s gonna do it for ya kids.
“In late 2008, Alek Janev heard a demo version of “Panic Bells” online and almost instantly developed a concept in his head, and approached Ivan (nsu) about the idea of creating a video for the song. In January ’09, on his return from UK, Alek met up with Ivan to discuss the concept and plan of attack, together with Iain Hamilton-Gates. We twice failed to obtain the funding for the project, but in all fairness to NZ On Air, “Panic Bells” isn’t a song with strong commercial potential, so we weren’t feeling hard done-by. Regardless of the financial situation, the team was determined to make the video happen, no matter how long it took. The process taught us how to be resourceful, and made us appreciate the sacrifices we were all putting in for each other.
It wasn’t until June that filming started, and our 5 shoots were finally completed in September, with Tara O’Brien finally making an acting appearance on that last day. It took over 5 hours for Saul Barnes to apply the special effects make-up to Tara, compared with about 3 hours of filming the actual scenes.
Undoubtedly, most time was spent in editing and post-production, with Alek taking on the mammoth task of creating virtual sets to apply to the green-screen shots, learning many of the techniques along the way. His approach ensured that the scenes he envisioned before the shooting began, made it onto the final video.
After almost 40 hours of shooting in front of a green screen, as well as in the darkness of central Auckland alleyways and carparks, and over 6 months of late nights in post-production, not to mention the time it took to plan and organise the people, the equipment and the resources involved, it’s finally here… and we are very proud, to say the least – it is incredibly satisfying and rewarding to see it all come together.”
Tags: freshmusic, Influences
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