This week I’m starting a series of podcasts recorded at a recent seminar I presented in conjunction with The Depot Artspace and The Creative Peoples Center. The seminar took place last month and focused on the subject of promotions for independent musicians. I decided to break the rather large topic of promotions up in to 3 specific areas; tour promotion; album promotion and digital promotion.
This first podcast features Rebecca Caughey covering the topic of tour promotion and marketing. Rebecca is the Managing Director of Funktion Music Media . She currently manages Shapeshifter and Ladi6 and is a tour publicist for artists such as Bic Runga and Brooke Fraser .
I’d like to thank Bec’s for her contribution to the day and the depth of information and advice shared. The full podcast is 85mins long and well worth listening to as it covers topics from the changing role of the artist; writing press releases and bio’s plus a step by step guide covering how to put together a marketing plan for a tour.
Make sure you don’t miss out on the next podcast by either signing up for the Bluevibe studio newsletter or subscribing to the RSS feed. The next podcast features Lauren Clough from Maiden New Zealand Entertainment taking us through a detailed plan of how to launch an album in to the New Zealand market. The final installment focuses on digital promotion and features Matt Turner from Kurb promotions .
***** Update: you can check out all the recordings from the seminar over at the new Creative People’s Centre website. *****
You can also listen to this seminar online over at the excellent online radio station Jam radio . This series of podcasts will feature in a new monthly show I’m putting together for Jam radio focusing on the music industry with advice for musicians covering a range of industry topics and a few interviews with local musicians and industry figures.
Tags: Industry, marketing, promotions