Some would say that the CD is already dead as a means of delivering music but I think the final nails are being driven in to the coffin by some innovative ways of selling digital downloads. A month ago I read a great review of a company called Discrevolt who sell customised cards which have a code on them which can be used to download files. These files can contain music, artwork, anything associated with the album or EP your selling. I thought it was a great idea (although they don’t currently sell the cards in to New Zealand) and could be used with any product you wanted to sell to your fans. So the question is what do your fans buy that could have this download code added to it?
Loop recordings have jumped on the idea and will be selling a t-shirt/album for the new Yes King album to be released on May 20th. It’s released in conjunction with Amplifier which is a NZ based download site so I’m assuming that they will be providing the codes to grab your download. I’ll post more details as I get them or maybe somebody from Loop could jump in and give us the full technical rundown.
The real question for you is “what do your fans buy?”. Are you a teen punk band who’s fans will buy anything with your name on it? Are you a techno producer who’s fan’s are in to minimal gadgets and flash headphones? Are you a country band who’s fans buy… errr … I dont really know much about country fans, but you get my point.
I collect toys and robots and miniature synths and would kill for a Platinum Pied Pipersrobot playing an SH101 with the download code printed on it to download the new album! There are lots of labels selling vinyl with download codes as part of the package but just how creative can you be with this sort of idea?
Tags: download, Industry, labels, music
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Nice writing style. Looking forward to reading more from you.
Chris Moran