Music strategies

It’s a pleasure to finally let you all know that the EP is now back from mastering (thanks to theproof.co.nz) and ready to be let loose on the big wide world. I’ve discussed a few options for the promotion of the EP in previous posts and wanted to ask a few questions to get some feedback on my ideas.

The first thing I’m working on is a prize promotion to accompany the EP consisting of a Vestax Handytrax turntable; Presonus Inspire 1394 sound card and some vinyl and sample CD’s. I’ve got the gear sorted through a deal with local distributors but what I’m trying to figure out is how should I actually “give them away?” [click to continue...]

Finding your fans is something that we all should be doing on a regular basis and one of the simplest ways is through the many social music sites. So here’s a quick outline of my plan for building up my network of fans before I release the EP. This only focuses on the social music sites that I’m currently involved with and doesn’t cover all the aspects of my digital strategy which will also include posting on forums, commenting on blogs etc. If you have any other suggestions for building up my music networks then let me know by adding a comment, any help is always appreciated and I’ll be posting about my experiences with these different strategies as we go along. [click to continue...]

So it’s actually been a year since I started the tracks for the Bluevibe studio presents EP and they’re finally ready to go off to get mastered. This EP has been a bit of a labour of love for me and while I actually have another 2 EP’s more or less completed I’m really excited to be finally getting these tracks out. It didn’t actually seem like a year until Lisa Preston pointed it out, I guess that’s because I’ve had a baby and started a new job since this project kicked off and the months have just flown by, that’s babies for ya! [click to continue...]

As part of NZ music month voeveo.com ran a competition to win a $15k promotional package on their website. All you had to do was upload some content to sell on their site and you went in the draw. The good news is (as you probably got from the headline) that I won one of the 5 promotional packages which includes a featured artist page, promotion on the homepage and a google adwords campaign to drive traffic to my page on the voeveo.com website.

Voeveo.com sells content for your mobile phone including audio, video, games and images. I uploaded 4 ring tones to the site which only took me about 20mins to register, complete my profile, and upload and categories the 4 ring tones. You can head over to the Bluevibe studio page on the voeveo website to check out the ring tones. Whats even better is that if you register as a buyer on the site you get $9 prepay on your account which you could use to buy all 4 of the Bluevibe studio ring tones, nice.

Mike from voeveo.com got in touch to let me know I had won the package and has also agreed to hold off on the promotion until the release of the new EP which is now finished and will be out in July. It’ll be great to have the EP available through voeveo.com for all you mobile music consumers and everybody else will be able to grab it through an online music store near you! I’ll keep you informed of the release details in a few weeks time once we’ve got our plan together. This will be the first official Bluevibe studio EP so we’re still working on the best options for the release. I’ll be doing a few posts on independent distribution and promotion over the next few weeks and welcome any thoughts you might have on getting the EP out to the masses.